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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Indian Readership Survey ： ウィキペディア英語版 Indian Readership Survey The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care products, food and beverages, finance and holidays. IRS is not restricted to survey of readership alone but is synonymous with both readership & consumption across various FMCG (Fast-Moving Consumer Goods) products throughout India. IRS covers information on over 100 product categories. IRS is conducted by MRUC (Media Research Users Council) and RSCI (Readership Studies Council of India). ==Evolution== IRS was launched in the year 1995 with an objective of setting an industry standard for readership & other media measurement, & to provide insights on media & product consumption as well as consumer behavior patterns. In the year 1995-96, 23 Metro Reports were released followed by the All India Report consisting of urban and rural data. Simultaneously a software programme was developed to not just enable the optimum use of raw data but to also carry out multi media planning which provided a common basis of media evaluation.Over the years IRS has evolved to be very progressive, covering a broad spectrum of categories from Media data, Indian Demographics, Indian Market, Product Profiles, to the recently developed Telecom Report, TV Report, and IRS Countryside. Apart from a range of products offered new changes have been introduced in the method of classification of sub regions from SCR’s to ISD’s, which is a more microscopic view of the consumer profile based on the socio−cultural ethnicity. From a user’s perspective, a few introductions in the form of participative sampling, customized queries have been introduced.Sub Metro level reporting for a better understanding of the consumer behavior patterns across different zones in the Metros & Edition wise reporting is the other recent introduction. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Indian Readership Survey」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.